Does Your Glass Entrance Match Your Brand?

When a customer walks up to your building, the first thing they see is your entrance. And in many cases, that entrance is glass. But here’s the question – does it reflect who you are as a business?

Your glass entrance isn't just functional. It's part of your brand. The style, quality, and condition of your entrance can shape first impressions, set expectations, and even influence buying decisions. If it feels uninviting, outdated, or inconsistent with the rest of your branding, it could be sending the wrong message.

The Role of Your Entrance in Brand Perception

Whether you’re a high-end retailer, a modern office space, or a public building, your entrance speaks volumes. Clean lines, a seamless finish, and contemporary framing can convey innovation and professionalism. On the other hand, tired seals, scratched panes or mismatched hardware can undermine even the most well-designed brand identity.

Think of your glass entrance as an extension of your logo, your website, and your marketing. It should align with your colour scheme, your tone, and the image you're projecting to your audience.

What Does a Brand-Aligned Entrance Look Like?

• For luxury retailers: Minimalist frameless glass with polished ironmongery suggests exclusivity and attention to detail.

• For vibrant coworking spaces: Bright, open glazing with branded decals or frosted designs can feel energetic and creative.

• For corporate HQs: Robust automatic doors with understated branding can provide a clean and professional welcome.

Whatever your look, the key is consistency. Your entrance should reinforce your identity, not compete with it.

When Was the Last Time You Reviewed Yours?

Glass entrances are often overlooked during brand reviews and refurbishments. Yet they’re one of the most visible, most used parts of any building. If it’s been years since you last looked at yours with fresh eyes, now might be the time.

At Open Entrances, we help brands make a stronger first impression. Whether it’s a complete redesign, a modern upgrade, or simply a professional clean and service, we’ll make sure your glass entrance works for you – and your brand.

Want to find out how your entrance stacks up? Let’s talk.